Industry: Automotive Accessories
Products: Wheel accessories designed to prevent flat spotting
Challenge: TyreDox faced a critical challenge: their unique product was largely unknown in the market, which hindered organic traffic and limited conversions. Despite some paid advertising efforts, the campaigns lacked focus, and growth remained stagnant.

Objectives

1. Increase awareness of the TyreDox brand and product through upper-funnel SEO.

2. Drive relevant traffic to their website and nurture potential customers.

3. Revamp PPC campaigns to boost ROI and align paid efforts with organic growth.

4. Deliver measurable revenue growth year-on-year.

 

The Solution: A Dual SEO and PPC Strategy

IWILLDigital developed a comprehensive digital marketing strategy combining targeted SEO and optimized PPC campaigns to tackle the challenge head-on.

 

SEO Campaign: Building Awareness and Organic Reach

TyreDox's product was unique but unknown to most potential customers. This required a top-of-the-funnel SEO strategy to educate users about the problem of flat-spotting and present TyreDox as the solution.

1. Keyword Research and Content Creation:

   • We identified informational search terms like "how to prevent flat spots on tires" and "best ways to store cars without damaging tires."

   • Created blog posts, guides, and FAQs optimized for these keywords to capture interest in the awareness stage.

2. On-Page SEO Improvements:

   • Enhanced product pages with targeted keywords while ensuring they clearly communicated TyreDox's unique value proposition.

   • Improved meta titles, descriptions, and header tags to increase click-through rates.

3. Link-Building and Authority:

   • Secured backlinks from authoritative automotive blogs, forums, and related sites to boost search engine trust.

4. Technical SEO Optimization:

   • Addressed site speed, mobile usability, and indexation issues to improve overall site health and rankings.

 

PPC Campaign: Maximizing Paid Search Impact

In parallel, IWILLDigital revamped TyreDox's PPC strategy to align with the SEO efforts and drive immediate results:

1. New Search Campaign:

   • Focused on high-intent keywords such as "buy flat spot prevention for tires" and "best car wheel protectors."

   • Developed ad copy emphasizing TyreDox’s unique benefits, supported by strong CTAs.

2. Performance Max Campaign:

   • Launched a comprehensive campaign using Google’s Performance Max to target audiences across Search, Display, YouTube, and Gmail.

   • Leveraged compelling creatives and automated audience insights for broader reach.

3. A/B Testing and Optimization:

   • Regular testing of headlines, descriptions, and landing pages ensured consistent improvement in click-through and conversion rates.

 

Results

The combination of SEO and PPC created a synergistic effect, driving awareness, engagement, and conversions across the funnel.

• Revenue Growth: Increased by 227% year-on-year.

• Organic Traffic: Improved by 175%, with blog and informational content becoming the top entry points for new visitors.

• PPC Performance:

  • Click-through rates improved by 45%.

  • Cost-per-conversion dropped by 37%, maximizing ROI.

 

 

Client Testimonial

"We had a great product but struggled to reach the right audience. IWILLDigital’s dual approach of SEO and PPC brought TyreDox into the spotlight. The results speak for themselves—a 227% revenue boost is more than we could have imagined!"
— Sam Ellis - Co Founder - TyreDox
 

 

Conclusion

This case study highlights the power of an integrated SEO and PPC strategy. By addressing the unique challenges TyreDox faced and building an upper-funnel approach to create awareness, IWILLDigital delivered extraordinary results.

Looking to transform your brand’s visibility and revenue? Contact IWILLDigital today to discover how we can help your business thrive.